Marketing global brands to Nordic consumers
IBP Scandinavia’s unique branding and marketing strategy maintains a presence throughout the entire customer journey – from initial research to the final purchase decision. By reaching customers at the right place and time and consolidating diverse marketing channels, we generate sales and deliver a strong return on investment (ROI).
Top-of-mind in the Nordic audience
IBP takes complete responsibility for your brand’s marketing across the Nordic region. Using our results-driven approach, we enable an efficient path-to-market that reaches most target audiences at the ideal touchpoints – from early search and discovery to decision-making stages.
By placing a strong emphasis on awareness and trust, we ensure your brand becomes embedded in the minds of Nordic consumers. All channels, from influencer and performance marketing to affiliate network, are harmonized under IBP’s unified brand responsibility. This guarantees strategic alignment and message consistency across all initiatives.
Always brand first
Your brand means everything to us. As your Nordic brand partner, IBP takes full responsibility not only to preserve but also to elevate your brand. The approach is rooted in an “always-on” mindset, minimizing overuse of short-term campaigns to maintain long-term brand value.
We build broad consumer trust through well-established, high-performing channels, enabling effective scalability and brand reinforcement.
Performance marketing
IBP’s performance marketing efforts are designed to drive qualified traffic to all brand partner’s platforms. This enables high transparency, valuable data collection, and targeted, measurable results. We often conduct co-branded campaigns with retailers, where every marketing activity is structured to amplify one another.
All content is produced in-house, tailored specifically to the Nordic market with regionally adapted tone and messaging.
Influencer marketing
IBP offers a sophisticated, fully developed influencer marketing process that matches brands with influencers of all sizes and niches. With deep market knowledge and established relationships, we engage micro, mid-tier, macro, and A-list influencers across the Nordics to quickly build brand visibility and credibility.
Our influencer engagement is a key differentiator – no other actor in the distribution industry matches our performance and scope in this area.
Natural synergy between marketing efforts
Because IBP controls the entire marketing process, unique synergies between all activities are acquired. Successful influencers can be onboarded into the affiliate network, and through ad-collaborator partnerships, we distribute influencer content through your owned channels, boosting authenticity and reach.
Affiliate network
The affiliate network enables us to activate content creators across various channels, from deal platforms to editorial placements. Thanks to IBP’s proven methodology and strong partner base, any brand can be promoted to the right audience at the right time.
All affiliate operations are managed entirely in-house, ensuring complete control over the marketing process, content creator selection, tracking, and optimization. Every marketing initiative is designed to deliver mutual value across the ecosystem.
This network is closely integrated with IBP’s influencer marketing. High-performing influencers are invited into the affiliate program, allowing them to promote your brand through tracked links in their own channels. This hybrid approach delivers unparalleled credibility and distribution power.
Trusted marketing partners
Through established partnerships with respected Nordic companies, your brand reaches consumers at the optimal stage of the buying journey. While we have deep experience in the baby and family segments, IBP’s methodology is adaptable to all consumer categories.
Trusted marketing partners include:
Your next chapter begins here with us.
Want to enter a new market or grow your brand in the Nordics? Get in touch.
